全国2010年1月高等教育自学考试
旅游英语选读试题
课程代码：00837
请将答案填在答题纸相应位置上
I. Multiple choice: (1×15=15)
Directions: Beneath each of the following sentences, there are four choices marked A, B, C and D. Choose the one that best completes the sentence.
1. The WTO defines a domestic tourist as a traveler visiting a destination in his country of residence for at least ______.
A. one day
B. one week
C. one month
D. one weekend
2. Hotels vary not only in size but in ______, in type of clientele, and in scope of activities.
A. marketing
B. management
C. character
D. service
3. The brochure becomes the principal means of both ______ them about the product and persuading them to purchase it.
A. obliging
B. informing
C. attracting
D. marketing
4. Many mass tourism resort destinations suffer from ______, giving the landscape an unclean and untidy appearance.
A. congestion
B. poor service
C. overcrowding
D. litter
5. Increased ______ has led to growing demand for tourism both at home and abroad.
A. education standard
B. leisure time
C. pocket money
D. new concept
6. ______ and rigidity are very clear characteristics of package tours offered on a large scale.
A. Accomodation
B. Transportation
C. Identification
D. Standardization
7. The travel agent's role is ______ to that of most other retailers, in that agents do not purchase a product for resale to their customers.
A. dissimilar
B. similar
C. familiar
D. relevant
8. The tourism industry is often criticized for offering low wages but in these areas there may be no ______ jobs available.
A. good
B. better
C. alternative
D. satisfied
9. Several attempts have been made to determine why traverlers select the train as a transportation ______.
A. way
B. mode
C. policy
D. route
10. One important contribution of the World Tourism Organization is ______, which includes studying the features of international tourism.
A. research
B. design
C. marketing
D. statistics
11. For those who want to spend most of the time lying on a warm, sunny beach, an appropriate coastal ______ will be chosen.
A. hotel
B. park
C. town
D. resort
12. Scheduled services operate on ______.
A. fixed time
B. timetable
C. defined routes
D. booked customers
13. In the ideal situation, tourism enchances ______, knowledge and ultimately understanding between nations.
A. balance
B. awareness
C. development
D. concept
14. Politicians view tourism as a ______ factor in the economy of their jurisdictions.
A. political
B. cultural
C. business
D. wealth
15. Travel and tourism is a form of modern consumer ______.
A. behavior
B. believe
C. mystery
D. miracle
